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Gross Profit Fade: Definition and Meaning

Definition

Gross profit fade is a decline in expected gross profit on a construction job compared with an earlier estimate or the original bid.

Why It Matters

Profit fade can indicate changes in labor productivity, material costs, subcontractor performance, project scope, estimates, scheduling, weather, change orders, or other job conditions. Identifying fade early can give management more time to investigate and respond.

The analysis depends on timely job-cost information, current cost-to-complete estimates, and communication among project managers, estimators, operations, and accounting.

Example

A job was originally expected to earn $100,000 in gross profit but is now expected to earn $70,000. The $30,000 decline is gross profit fade.

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